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Free Family Business Health Assessment — Enrollment Closes

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Q1 2026 · Limited to 40 families this quarter

Hartwell Manufacturing — Est. 1971

Succession Readiness Index

20192026

Notes — Board Meeting, March 2026

How Healthy Is Your Family Business?

You have 12 minutes to find out.

Three generations of Counsel advisors have sat across the walnut table from families like yours — and asked the questions no one else would.

No sales call. No obligation. Personalized diagnostic delivered within 24 hours.

Scroll to see two families, five years apart

The Divergence

Same starting point.
Very different endings.

Every family business we've worked with shared something with a family we couldn't reach in time. These are their parallel stories.

2021 → 2026$18M annual revenueThree siblings, one company

With Counsel

The Caldwell Family

Industrial Distribution

Succession Complete

A succession plan written before the patriarch's 65th birthday.

The eldest son wanted operations. The daughter had the MBA. The youngest had the relationships. Counsel helped the Caldwells write a governance charter in four sessions — before anyone said anything they couldn't take back.

Company transferred. All three siblings hold defined roles. Father serves as non-executive Chairman.

Without Counsel

A Similar Family

Industrial Distribution

Sold Under Duress

The conversation that never happened became a lawsuit that did.

Same revenue, same sibling dynamic. The eldest son assumed he'd inherit control. The daughter assumed the board would protect her stake. No charter existed. By 2024, two siblings had retained separate attorneys.

Company sold at distress valuation. Family relationships severed. $4.2M left on the table.

Ask Yourself

"Is there a written succession plan that all family members have read and agreed to?"

2020 → 2026$31M annual revenueFounder, second-gen CEO

With Counsel

The Okafor Family

Commercial Real Estate

Transition Successful

The founder finally left — on his own terms, with full dignity.

Emmanuel Okafor built the company from a single property management contract. His daughter Adaeze had run operations for six years. But Emmanuel still signed every check over $50,000. Counsel facilitated twelve months of structured handover.

Emmanuel retired at 71 with a defined advisory role. Adaeze closed a $12M acquisition in her first solo quarter.

Without Counsel

A Similar Family

Commercial Real Estate

Successor Departed

The founder never left. The successor eventually did.

The second-generation CEO had the title but not the authority. Every strategic decision deferred to the founder's gut. After three years of invisible governance, the daughter accepted a COO role at a competitor.

Founder rehired an outsider COO at $380K. Lost the institutional knowledge of a decade.

Ask Yourself

"Has a family disagreement ever delayed a business decision by more than 30 days?"

2022 → 2026$8M annual revenueBoard of family members

With Counsel

The Merritt Family

Regional Food Manufacturing

Governance Restored

Thanksgiving became a dinner again instead of a board meeting.

Four adult children on the board. Quorum required family harmony. Counsel separated family governance from business governance — creating a formal board with two independent directors and a quarterly family council.

Board now makes decisions in 48 hours. Family council meets twice yearly. Revenue grew 34% in 24 months.

Without Counsel

A Similar Family

Regional Food Manufacturing

Board Dysfunction

The board couldn't vote on anything the family hadn't already argued about.

No separation between family relationships and fiduciary roles. A $1.2M equipment decision took 11 months. A competitor with half the revenue won the contract they couldn't move fast enough to bid on.

Lost $1.8M contract. Two family board members resigned. Outside investor demanded governance reform.

Ask Yourself

"Do family members serve on your board — and is there a process for resolving deadlocks?"

From the Families Themselves

Words from across
the walnut table.

"

The Counsel team asked us one question in our first session that we hadn't been able to ask ourselves in twenty-two years of running this company together. That question became the foundation of everything we fixed.

RH

Robert & Susan Hartwell

Co-founders, Hartwell Industrial Supply

$24M revenue · Succession completed 2024

"

I came in expecting a consultant with a framework. I left with a facilitator who understood that my brother and I weren't fighting about equity — we were fighting about who Dad trusted more. They saw that before I did.

MD

Marcus Delgado

CEO, Delgado Brothers Logistics

$11M revenue · Governance restructured 2023

"

Our board was four family members who loved each other and couldn't agree on anything. Counsel didn't fix the family — they separated the family from the boardroom. That distinction saved the company.

PA

Priya Anand-Mehta

Managing Director, Anand Family Holdings

$38M portfolio · Board reformed 2025

3

Generations of advisors

140+

Family businesses served

94%

Succession completion rate

$2.1B

Enterprise value preserved

The Assessment Is Open — Until End of Q1 2026

The conversation your
family keeps not having.

Twelve questions. Twenty-four hours. A report that tells you exactly where your family business stands — and what to do next.

No sales call. No obligation. Personalized report within 24 hours.

Counsel

Family Business Advisory · Est. 1981 · Three Generations